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First Look at Forever Rivals

July 10, 2012

For decades, there has been one hockey rivalry that has proven to supercede all others, that’s the rivalry between the Montreal Canadiens and Toronto Maple Leafs.

Fierce regular season clashes and playoff meetings have been burned into the memory of hockey fans as this battle often extends beyond the ice to a deep-rooted dislike for the other side.

Forever Rivals is an all-new collection which will provide a cardboard examination of the intensity between these two teams and it is sure to be a hit with fans everywhere. In The Game has gone to great lengths to produce the first full-out tribute to this long-running battle for the undying loyalty of hockey fans and it will be loaded with some of the most appealing cards the company has produced to date.

Starting with a 100-card premium base set, Forever Rivals will pay tribute to the greatest players who have worn the Blue and White and the Bleu, Blanc et Rouge. Whether it is early pioneers like Howie Morenz and Ace Bailey or modern stars Carey Price and Dion Phaneuf, collectors will find a historical “who’s who” of hockey legends.

The Non-Memorabilia inserts will feature some great moments in this rivalry. The subsets are Double Agents, Playoff Matchups, Rivalry, Immortals, Great Moments and Net Rivals.

Double Agents will feature players who have played for both the Leafs and the Canadiens including; Darcy Tucker, Doug Gilmour, Frank Mahovlich, Kirk Muller, Jacques Plante, Lorne Chabot, Dickie Moore and Dick Duff.

Playoff Matchups will include eight dual player cards from some of the greatest series in the history of this rivalry including Dave Keon/Rogie Vachon from the 1967 Stanley Cup Finals, Ted Kennedy/Bill Durnan from the 1947 Stanley Cup Finals, Dickie Moore/Johnny Bower from the 1959 Stanley Cup Final.

Rivalry will be a seven card subset that will include on the card backs quotes from the players of what the rivalry between the two teams meant to them. Cards include Fleming Mackell, Dave Keon, Gerry McNeil, Jean Beliveau, Yvan Cournoyer, Frank Mahovlich and Johnny Bower.

Immortals will hi-lite many of the immortal players of these two storied franchises. Players include Georges Vezina, Howie Morenz, Aurel Joliat, Newsy Lalonde, King Clancy, Joe Primeau, Busher Jackson and Charlie Conacher.

Net Rivals feature goalies from each team who faced each other during this fierce rivalry. Combinations include Bower/Plante, Palmateer/Larocque, Broda/Durnan, Reimer/Price, Belfour/Huet, Joseph/Theodore, Lumley/McNeil and Potvin/Roy.

Greatest Moments subset features memorable moments from each storied franchise.

For over a decade, In The Game has brought hobbyists only the best in game-used memorabilia and Forever Rivals will have many treasured pieces inside packs. There will be a traditional Game-Used Jersey collection that will also have a Patch edition that will provide even more great value. Some of these cards will be extremely limited as well for certain vintage players. For goalie enthusiasts, be sure to check out the Between The Pipes cards which will have memorabilia pieces from many of the best netminders to protect the crease for either team.

The battle for the hearts of hockey fans continues with a pair of mutli-swatch groupings that are sure to become part of many personal collections. Rivals pairs up a player from each club and the Postseason Battles set will look back on some of the greatest playoff clashes between the Maple Leafs and Canadiens from over the years.

Since both cities have had multiple Stanley Cup championships to their credit, it was only natural to pay tribute to some players through the Cup Winners collection.

Forever Rivals Autographs

Inside of every box will also be a selection of hard-signed Autograph cards featuring a broad spectrum of players that debuted as early as the 1930s. There will be over 120 different autograph cards to collect and there are several first-time signers in addition to numerous Hall of Famers and stars. Maple Leafs fans will be pleased to see players from the late-1940s dynasty years, including Wally Stanowski and Howie Meeker while Habs enthusiasts  have the opportunity to collect the last hard-signed cards of the legendary Butch Bouchard.

Each autograph in the Base Autograph set are hard-signed. Each player on Montreal have been asked to sign their autograph cards in red ink while players on Toronto have been asked to sign their autograph cards in blue ink. Nice touch don’t you think?

Mats Sudin Autograph Card

Patrick Roy Autograph Card

Dave Keon/Jean Beliveau Dual Autograph Card

In addition to the Base Autograph Cards there will also be Auto/Memo cards of players from both franchises. These three subsets of Auto/Memo card will not be hard-signed.

Between The Pipes Felix Potvin  Auto/Memo Card

Doug Gilmour Game-Used JerseyAuto Card

Game-used Jersey/Auto Johnny Bower Trophy Winner Card

There are sure to be many more surprises added to this product before it is released, so keep your eyes open for more news from In The Game over the next few months. Contact your local trading card dealer or wholesaler for more information on how to get your hand on this exciting set that is sure to become a part of hockey card history.

Release is scheduled for early October 2012. This one is going to be “hot”.

Brian Price


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