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Everybody is talking about it!

May 20, 2012

June 29, 2012 a day that will go down in hockey card history in Philadelphia – the release date of Broad Street Boys. A product dedicated to the fabled history of the Philadelphia Flyer franchise.

Each box will contain 14 cards. Eight premium foil Base Cards and six inserts. The inserts will be either Authentic Game-Used Memorabilia Cards or Autograph Cards.

Autograph Cards

The Autograph Card checklist features Flyers from the Expansion Year 1967-68 up to the present day Flyers.

Currently the checklist for the Autograph Cards is over 80 different players, something we are very proud of.

Sign Man

Even only a few Flyers fans know his real name. They simply know him as “Sign Man.”


Dave Leonardi has been making Flyers fans smile since 1972 with the comical and sometimes controversial signs that he holds up during games. His signs have occasionally infuriated officials, during a game at the Spectrum in which Dave thought the Flyers were getting short-changed by the officials, he displayed a sign that represented an eye chart. Linesman Matt Pavelich was not amused and had a verbal battle with Dave over the glass.


Over the years, Sign Man has taken his place in Flyers lore. In a Hockey Hall of Fame “time capsule” for notable characters from the 1970s, Leonardi is mentioned with Derek Sanderson, Dave “Tiger” Williams, Don Cherry and Peter Puck.


Dave brings around 100 signs to each game. He has about 300 more at home. Each sign is 19-by-22-inches. Some of his sign ideas are derived from listening to what the fans say around him.

A teacher by trade, Dave now 60 says; “I’m just having fun with 19,000 of my friends.”

Well here is some exciting news for fans of the Sign Man and collectors of In The Game trading cards. Randomly inserted into boxes of Broad Street Boys will be a bonus autograph card of the Sign Man. This card will not replace another card, it will added to the box making the total number of cards in that box 15.

Broad Street Boys keeps on getting better and better. Get yours before you are shutout.

Remember release date is June 29,  2012.

Brian Price

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