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Horrors of War – August 3rd

July 6, 2011

Ranked #1 non-sport set by the non-sport hobby, the original Horrors of War cards remain tremendously popular to this day.

In 1938, Gum Inc, created a design that was meant to be a message to our youth about the “horrors of war”. This epic issue contained 240 cards produced in extreme graphic renderings. The Year 1938 was the era of pulp magazines, just prior to the comic book industries’ first real releases.

The story content of the original issue of the first cards was the Ethiopian War, the Spanish Civil War, and the Japanese – Chinese Conflict, which proved to be amazing since none of these battles were regarded as significant. Because the issue date was 1938 and World War II was just gearing up, there was little or nothing to print on the subject. However, later 48 additional cards were produced, these cards are even more rare and desirable than the first 240 cards.

Produced over 70 years ago, the cards still inspire collectors to this day.

August 3rd, 2011 marks the date that Famous Fabrics will bring back Horrors of War trading cards to the hobby.

The 48-card base set will depict conflicts from the Second World War to the present. Collect the entire 48-card base set. Cards numbered 1-40 will be inserted into packs of Horrors of War and cards numbered 41-48 will be inserted as Horrors of War case toppers.

A complete set of 48 base cards is guaranteed in a 40-pack Master Case of Horrors of War. Remember, each Master Case includes 8 Case Toppers (card #s 41-48).

Each Horrors of War base card is serially numbered to 40. That’s right there will only be 40 complete sets made.

Here is the Base card checklist:

No. 1 The Third Reich WWII
No. 2 Hitler Visits Mussolini WWII
No. 3 Auschwitz WWII
No. 4 France Surrenders WWII
No. 5 London Bombed WWII
No. 6 Rommel, The Desert Fox WWII
No. 7 Pearl Harbor WWII
No. 8 Tuskegee Airmen WWII
No. 9 Bataan Death March WWII
No. 10 Doolittle’s Raid on Tokyo WWII
No. 11 Mountbatten WWII
No. 12 Dieppe WWII
No. 13 PT-109 WWII
No. 14 Beach at Buna WWII
No. 15 First Raids on Japan WWII
No. 16 Normandy WWII
No. 17 D-Day WWII
No. 18 Battle of the Bulge WWII
No. 19 Iwo Jima WWII
No. 20 Russian Flag over the Reichstag WWII
No. 21 Germany Surrenders WWII
No. 22 Celebration in Times Square WWII
No. 23 Potsdam Conference WWII
No. 24 Crew of the Enola Gay WWII
No. 25 Atomic Bomb WWII
No. 26 38th Parallel Korean War
No. 27 American Casualty Korean War
No. 28 Battle of Inchon Korean War
No. 29 Flamethrowers Vietnam
No. 30 Buddhist Monk burning in Vietnam Vietnam
No. 31 LBJ Visits Vietnam Vietnam
No. 32 Execution of a Viet Cong Guerilla Vietnam
No. 33 My Lai Massacre Vietnam
No. 34 Hamburger Hill Vietnam
No. 35 Burning Fields Vietnam
No. 36 Kent State Massacre Vietnam
No. 37 Kim Phuc Vietnam
No. 38 Multinational Coalition Desert Storm
No. 39 Burning Oil Fields Desert Storm
No. 40 Highway of Death Desert Storm
No. 41 Prisoners of the Iraq War Iraqi War
No. 42 Hussein’s Statue Falls Iraqi War
No. 43 Saddam Hussein Captured Iraqi War
No. 44 Osama Bin Laden War On Terror
No. 45 World Trade Center War On Terror
No. 46 New Yorkers in the Streets War On Terror
No. 47 The Pentagon War On Terror
No. 48 Obama Announces Bin Laden’s Death War On Terror

1/1 Cut Signature Cards

Each pack of Horrors of War not only includes the limited base card but also includes a 1/1 Cut Signature card. Cut Signature cards are also serially numbered out of 1,600.

1/1 Cut Signature cards feature personalities that go as far back in time as the late 1700’s

Horrors of War will feature 1,600 unique cut signature cards from over 16 different conflicts.

The complete checklist will be posted one week before Release Date.

Here are some mock-ups of some of the 1/1 cut signature cards in Horrors of War.

Lewis Cass/War of 1812

Cass was an American military officer who attained the rank of Brigadier General.  After serving during the War of 1812, Cass became a US Senator, the Governor of Michigan, the 14th Secretary of War under President Andrew Jackson, the US Ambassador to France and the 22nd US Secretary of State.

Saddam Hussein/Gulf War

As the 5th serving President of Iraq, Hussein invaded Kuwait which led to the formation of an international coalition that opposed Iraq which started The Gulf war of 1991.  Hussein was still in control of his country at the start of the US led  Iraq War in 2003.  Brought to trial by the Iraqi interim government, he was convicted and sentenced to death by hanging for the 1982 killing of 148 Iraqi Shi’ites.

Tom Ridge/War on Terror

Following the September 11, 2001 attacks, President George W. Bush created the Office of Homeland Security and named Ridge to head it.  He also served as a member of the US House of Representatives and was the Governor of the state of Pennsylvania.  Ridge also served his country as a  highly decorated veteran of the Vietnam War.

James Barnet Fry/Mexican-American War

Born in 1827, Fry was an American soldier who attained the rank of Brevet Major General.  A veteran of both the Mexican-American War and American Civil War, Fry was also a prolific author of historical books.

Thomas Pinckney/American Revolution

Pinckney was an early American statesman and diplomat who served in both the American Revolution and the War of 1812.  After his life in the military, he served as the US Ambassador to the United Kingdom, was a member of the US House of Representatives and was the 36th Governor of South Carolina.

John F. Kennedy/Cold War

Kennedy was the 35th President of the United States.  A veteran of World War II, Kennedy was declared a war hero after his actions at the sinking of the Motor Torpedo Boat PT-109.  Kennedy would go on to leave a legacy as one of the most influential men of the  20th Century.  Among the events of his presidency were The Bay of Pigs Invasion, the Cuban Missile Crisis, the building of the Berlin Wall and the American involvement in the Space Race.

John Pratt/Great French War

John Jeffreys Pratt, 1st Marquess Camden was a British politician.  He was the Secretary of State for War and the Colonies under King George III.


Alberto Martin-Artajo/Spanish Civil War

Martin-Artajo was an advisor for the Nationalist government during the Spanish Civil War.  He later went on to become the Spanish Minister of Foreign Affairs.

Horrors of War 1938 Display Box

Every 10-box case of Horrors of War will contain a redemption card for a 1938 Horrors of War boxed-set display box. In addition to selling Horrors of War gum cards in packs with bubble gum, the set of all 240 cards was available in a special boxed set edition. This is the box in which the 240 cards were sold. The 1938, Gum, Inc. Horrors of War display box  (20” x 10.75”) once held a complete set of low-number Horrors of War non-sports cards #1-240.

This box is designed with an uncut sheet displaying 16-cards glued to the top lid with an advertisement in the center. The underside of the top lid has detailed descriptions of the Horrors of War series and also general information related to card collecting.

The box is bright and clean, perfectly rectangular, and in completely un-restored original condition. The top of the box has three torn corner seams and some very minor edge wear but displays beautifully and is in excellent condition.

Simply complete the information on the card and send the completed card to the address noted on the card. The redemption will be held on December 7, 2011 and one collector will receive the 1938 Horrors of War display box shown above.

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